Looney Toobs

Looney Toobs is a Game-Fi brand that offers game development and merchandise creation opportunities for NFT collectors. Our design team created the first 3D toy prototype and developed the brand's logo, packaging, and thousands of unique, fun traits. The goal is to bring joy and a smile to every collector upon unboxing their NFT.

Service

Project Management
Trait design

UI/UX design
VIS Design

Support Device

RWD

Designer

Product Designer

Jin

Product Designer

Hugo

Product Designer

Dolly

My Role

In this project, I oversaw project scheduling and collaborated with 3D designers to conceptualize different layout features. I facilitated discussions between 3D designers and smart contract engineers on integrating graphics with blockchain and random generation methods. Additionally,

I designed the logo, visual identity system, packaging, and official website.

Scheduling Plan

In this toy NFT project, I serve as both the product designer and project manager.  I work with the product owner to discuss and plan the project's release schedule and the team's design and development process timeline.

Traits Types & Quantities

I collaborate with the product owner to discuss which parts and features buyers prioritize when selecting PFPs across different NFT projects. Together, we plan how to segment the models, detailing the features and quantities of each segment.

Setting Traits Rarity &  Appearance Probability

After completing their design, I also collaborate with the product owner to review all 3D objects. Together, we classify, number, name, and describe these objects. Based on their appearance, we categorize them by rarity, determining the percentage of occurrence from common to rare, and compile this information into a list.

Traits Design

I collaborate with my design partner to create and draw various interesting and suitable sketches. We provide example images to the 3D designer, and after modeling is complete, we review and discuss the feasibility of the 3D objects.

Design Marketing Material

Through the logo's style, we also brainstorm and design engaging promotional materials, such as boxed animated toys, anthropomorphic miniatures, and creative designs like assembly-required model parts after unboxing.

Plan the Flowchart

Through discussions with the product owner and smart contract developer, I helped plan the entire website flowchart. This allows us to review the processes and user interfaces that visitors will encounter, from promotion to the actual minting of NFTs.

UI Proposal

Next, I collaborated with the designer to propose two different conceptual website design styles. One is a colorful, flowing gradient style reminiscent of dreamy toy aesthetics, while the other is designed in an outer-space science fiction toy theme. These options were presented to the product owner for selection.

Design Logos

I collaborate with another designer to define and envision the toy-like NFT image, proposing various styles for the logo design.

Define the Design System

Overall, the website style was confirmed, and we proceeded to design all website screens based on the flowchart. Additionally, we defined and organized the comprehensive design system guide.