Flare

Flare is a full-service restaurant and bar, an urban oasis by day and a relaxing spot by night. Our design team created a comprehensive brand identity, including target personas, visual style, print materials, user flow, and sensory experiences. We also designed a restaurant app for social interaction and reservations, plus backend services for order management, catering to all user and operational needs.

Service

C.I.S design
Service design
Brainstorming

UI/UX design
Design systems
B.O design

Support

Brainstorming

Service design

APP

Designer

Product Designer

Jin

Product Designer

Finnick

Product Designer

April

Product Designer

Kurt

Product Designer

Dolly

My Role

In this project, I managed and assigned design tasks, interviewed target customers and stakeholders to define product requirements, and designed the app's social and reservation features. I also developed the restaurant's brand identity, defining the customer experience from booking to dining, including visual, auditory, and sensory elements.

Workflow

01

Customer Experience

02

Branding Design

03

Workshop User Need

04

App&POS Design

05

B.O. &

Official site

Customer Interview

Through stakeholder interviews, we helped Flare All-Day Dining clarify their target audience. Using a mood board, we identified the desired design style and requirements to create a consistent CIS.

Target Audience

Daytime

Influencers taking photos
Friends gathering for afternoon tea
Couples on dates
Mothers with children having snacks

Evening

Office workers unwinding with drinks
Party-goers enjoying nightlife
Music and alcohol enthusiasts
People making new friends

Branding Design

Workshop

We assisted stakeholders in defining the target audience. Through interviews with the target audience, we identified pain points and needs throughout the dining experience, from finding friends and choosing a restaurant to the pre-dining, dining, and post-dining phases. Collaborating with the team, we consolidated and synthesized this information to establish the overall service and design objectives.

“ The goal of this design is to create a new restaurant app service experience that fosters social interactions generated by the restaurant and its food, thereby expanding  the social needs of its users.”

Design Goals

We will design an app-based social platform that syncs directly with the restaurant to consolidate invitees' needs. This includes sending and receiving invitations, confirming attendance, and managing meal preferences and individual requests. The platform will enable the inviter and the restaurant to send unified messages to invitees, who will receive different information based on their roles and permissions, reducing the inviter's communication burden.